Kayley oversaw digital elements of a brand evolution with a new name, logo/visuals, and an updated mission demonstrating increased commitment to racial justice. She also transitioned the organization to a new CRM and digital fundraising strategy, increasing donations 25%.
Digital Strategy & Social Media Manager: 2013-2018
As the Digital Strategy and Social Media Manager at the National LGBTQ Task Force, Kayley directed digital communications about our policy, organizing, and legislative advocacy work, in addition to our annual "Creating Change" conference. She also oversaw digital elements of a brand evolution with a new name (formerly the National Gay and Lesbian Task Force), logo/visuals, and an updated mission.
Led marketing efforts to re-introduce organization with new branding and name, including through a $10,000 ad campaign.
Led email organizing and fundraising strategy with lists totaling over 100,000 subscribers/members.
Managed (Wordpress) website re-launch alongside web designer, including integrating with new CRM (Luminate).
Developed content to grow our Facebook, Twitter, and Instagram to 1-2 million engaged users monthly.
Edited organization's blog, publishing regular updates on policy and organizing work, along with news relevant to LGBTQ community.
Led photography, videography, and livestreaming of press events, rallies, protests, and direct actions, including #BreakTheCage protests against detention of LGBTQ Immigrants, and the 2017 Equality March.
Coordinated digital organizing efforts with grassroots campaigns and organizations including Practice Spirit Do Justice, #BlackTransLivesMatter, TransLatin@ Coalition, and Queer Undocumented Immigrant Project.
Supported our media relations work including writing and editing press releases and Op-Eds, and pitching journalists.
Case Study: Creating Change Conference
Provided live coverage on Facebook, Twitter, Instagram, and Snapchat simultaneously throughout all 5 days of conference (7am-10:30pm).
Create hundreds of customized social media graphics to promote workshops, trainings, events, performances and more throughout the 5 days.
Managed a team of 3-5 digital media professionals, photographers, and videographers.
Ran over $5,000 each year of ads on Facebook, Instagram, Twitter, and websites to ensure organization met goal of 4,000 attendee registrations.
Spoke as part of the conference Keynote "State of the Movement Address" in 2017 and 2016.
Organized and led trainings and panels at the conference, including “Stop Telling Me To Make It Viral: Practical Digital Strategy."
Kayley is one of this generation’s most innovative and pioneering digital strategists. She combines leadership and creativity to create campaigns that deliver results through online engagement and in-person actions. She is skilled at leveraging email, web, social media, traditional media, data analytics, and digital organizing tools to activate diverse target audiences. Bottom line: Kayley is a leader who will deliver more awareness, trust, money, influence and relevance for your brand.
Chief Brand & Communications Officer, Ocean Conservancy, former Chief Communications and Marketing Officer at the National LGBTQ Task Force