April 6, 2018

National LGBTQ Task Force

Kayley oversaw digital elements of a brand evolution with a new name, logo/visuals, and an updated mission demonstrating increased commitment to racial justice. She also transitioned the organization to a new CRM and digital fundraising strategy, increasing donations 25%.

Digital Strategy & Social Media Manager: 2013-2018

As the Digital Strategy and Social Media Manager at the National LGBTQ Task Force, Kayley directed digital communications about our policy, organizing, and legislative advocacy work, in addition to our annual "Creating Change" conference. She also oversaw digital elements of a brand evolution with a new name (formerly the National Gay and Lesbian Task Force), logo/visuals, and an updated mission.

Marriage Equality rally at the Supreme Court 2015

Responsibilities:

White House protest in 2015 against detention, deportation, and violence targeting LGBTQ immigrants
Promotional image for 2018 Creating Change Conference

Case Study: Creating Change Conference

Kayley is one of this generation’s most innovative and pioneering digital strategists. She combines leadership and creativity to create campaigns that deliver results through online engagement and in-person actions. She is skilled at leveraging email, web, social media, traditional media, data analytics, and digital organizing tools to activate diverse target audiences. Bottom line: Kayley is a leader who will deliver more awareness, trust, money, influence and relevance for your brand.

Mark Daley

Chief Brand & Communications Officer, Ocean Conservancy, former Chief Communications and Marketing Officer at the National LGBTQ Task Force