December 31, 2022

Autistic Women & Nonbinary Network

Kayley led year-round digital strategy including the successful launch of their book "Sincerely, Your Autistic Child" in March 2021, promoting their ongoing #LiberatingWebinar series, and leading successful fundraising campaigns.

The Challenge: Uplifting Marginalized Autistic Voices

The Autistic Women & Nonbinary Network (AWN) brought me on as a digital communications consultant from Jan 2021 to December 2022 to help them uplift issues facing autistic BIPoC and autistic LGBTQIAP+ people. Initial goals were promoting the release for their book Sincerely, Your Autistic Child and boosting registrations for their monthly #LiberatingWebinars series. They also had aggressive fundraising goals for April, Autism Acceptance Month. Their email newsletter, Instagram and Twitter were largely dormant, and they had no communications or development strategy in place to engage with past supporters and bring in new donors.

The Process: Developing a Long-Term Content Strategy

The Results: Successful Book Launch, Increased Donations and Event Registrations

Kayley Whalen has greatly helped our organization with a communication's strategy that uplifted our presence in the communities we serve. Her leadership has helped make our email, web, and social media to better communicate our mission and goals with a combination of professionalism and down-to-earth realism which easily translates to our closely held values. She ensured the launch of our book, "Sincerely, Your Autistic Child" exceeded sales goals , and she boosted our programming goals which brought in thousands of attendees to our Liberating Webinars series. Kayley is mindful of industry trends and uses analytics to drive marketing strategy, and she has been a pivotal addition to our team as we prepare for the re-launch of our website.

Sharon Davanport

Executive Director, Autistic Women & Nonbinary Network